Best Practices: How To Use Podcasts For Link Building

How many times have you woke up in the morning having a backlink from a high domain authority website without even asking for it? Not that many times, right? That’s because link building is a pretty tough job, and in most cases, you need to work hard to earn a good backlink.

But while you’re emailing the top bloggers in your industry and writing free articles for them just to get your company name out there, stop for a second. We have a way better idea: why not use podcasts for link building?

Podcasts for link building? It doesn’t even sound logical, you might think. But aren’t podcasts all about listening? How can you put your blog link on an audio show?

Don’t worry; we know all the answers. We’ll tell you how to use podcasts for link building and why they are an ideal solution.

But before we get there, let’s first understand:

The answer is pretty simple. First, you find podcasts that talk about the same topic as your blog post and ask to be their guest. Then, when recording the podcast episode, you refer to your recent blog post, briefly talking about it.

After it, you ask the podcast host to put the blog link on their show’s website or if they don’t have one, share it on social media.

That’s all podcast link building is about.

Now, let’s understand why you should consider using podcasts for link building.

Advantages of using podcasts for your marketing campaign

  • Highly-engaged audience

Unlike blog readers who usually skim through the article, podcast listeners are often highly engaged with the content, paying full attention to it. Besides, if blog readers tend to come and go, podcast listeners are more devoted, and most of them hardly skip an episode.

In other words, when you advertise your blog on podcast episodes, you get to address a more attentive audience. So the chances that they really will check out your post or website are pretty high.

  • Less competition, more results

Your competitors most probably haven’t thought about podcasting as a link building tool, so if you include it into your marketing tactics, you’ll already be ahead of them. Most importantly, you’ll have a pretty huge SEO advantage, and who wouldn’t want that, right?

  • Increased branded search

Finally, podcasts not only improve the SEO of your blog post or website but also increase the branded search. Most podcast listeners are likely to search your brand on Google to find out what your company is about. And the increase in the branded search will be a pretty positive signal for Google.

Overall, podcasts ensure good publicity and improve your brand awareness, which is nothing but good news.

All these benefits are tempting enough, but there is still one question that remains unanswered:

How exactly do you practice podcast link building?

There are a couple of ways to go from here: you can choose to be a guest on a podcast or host your own one and promote your website there.

Let’s start with the former:

  • Be a guest on a podcast

Most of the podcasters that follow the interview format are always in search of exciting guests and topics. So if you find a podcast that targets the same audience as your website, the host most probably will be very interested in having you as their guest.

But before you start pitching to random podcasters, you must listen to their podcast first. We know that you might not have enough time to listen to all the 30 podcasters that you’re planning to contact, but at least skim through their podcast episodes and get acquainted with their podcasting style and topics.

It will also help you understand how to prepare for the interview if they invite you to their show.

For instance, if you realize that it’s going to be an hour-long podcast episode where you’ll have to take the main lead; it might take you a lot of time to prepare and understand what to discuss during the show. But if it’s a short, 15 minutes long microcast, you don’t need to worry much.

The most important part here is to write a nice pitch to the podcaster. The chances are that the podcast hosts are getting tens of pitches every week; so if you want to beat the competition, your pitch should stand out.

Our advice is to avoid the cheesy compliments and unnecessary formalities, keeping your pitch short and to the point. Trust us; most podcasters understand that your story about magically stumbling upon their show and falling in love is entirely made up.

  • Host your own podcast

Why pitch to other podcasters if you could have your own podcasting show and promote your product as much as you want? We know, starting a podcast from scratch might seem intimidating, but trust us, with a good podcast recording platform and podcast editing software, nothing is impossible.

At Podcastle, an easy audio content creation platform, you can record high-quality, professional-sounding podcast episodes in no time and with little effort. So, don’t worry about the technical aspects; our AI powered podcast platform will take care of it all.

What you do have to worry about, though, is your podcast’s SEO. You should figure out how to make your episodes SEO-friendly to have your podcasts in SERPs and bring conversions. For that, you have to fill your website with relevant keywords.

One of the ways you can do it is by using a speech to text software and getting the transcription of your show; which you can later post on your website. This way, you will have a lot of content on your page with the necessary keywords that eventually will help you get higher rankings in the search results.

If you put in some effort and give it some time, we assure you that soon you’ll be one of the hosts with hundreds of collaboration offers in the inbox.

No matter which path you choose, using podcasts for your link building is a guarantee for success. So if you want to boost your conversions, you know what to do.

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