So you want to start a successful podcast?
Nice idea! Podcasts are growing more and more popular each year, so if you have something to tell your audience or even want to promote your business with yet another platform, a podcast is a perfect decision. But where should you start?
Here we’ll treat you with some tips and tricks for creating a successful podcast from scratch. Without further ado,
A Step-By-Step Guide: How to Start a Successful Podcast
1. Choose a narrow topic
The first thing you should think about when starting your successful podcast is the topic. Whatever you choose, try to avoid overgeneralizing it. Let’s say you want to talk about a healthy lifestyle. Narrow it down to a specific aspect. For instance, talk specifically about healthy dieting. This way, you have a niche that is more interested in your topic. So, you have more chances to gain more followers than if you mix random stuff and get a mess.
2. Understand who is your audience
Now, when you’ve chosen your topic, try to figure out who will listen to your podcast. Back to our example. If you’re talking about healthy dieting, what type of people would listen to you? These could be people who want to lose weight or who are conscious about their food choices. Whatever it is, try to understand what they expect from your podcast and plan it accordingly. You can also draw a listener persona to make your job easier and ensure that you’re on the right path of creating a successful podcast.
3. Name it !
Choosing a name might sound obvious, but sometimes it is one of the hardest steps. For a successful podcast, you want your name to be catchy but at the same time hint to the audience what is the theme of your show. There are a couple of options you can choose from when deciding on the name. You can make it descriptive, fun, or informative. We would suggest going with the descriptive one, so people know right from the start what to expect. It does not mix different name types. For instance, a podcast that advises how to earn more money could be named: Becoming a Billionaire: Your Guide on Earning More Money.
4. Decide the length
First, keep the natural length of your podcast. Don’t cut the valuable content just because you want to keep it short. At the same time, try to avoid repeating yourself and artificially elongating it. As you grow, you’ll understand which length works for you the best.
5. Think about having a co-host
For successful podcasts, it’s always easier when there are 2 of you. One of the best things about having a co-host is that your podcast automatically becomes more natural: you start to have a conversation, which is more engaging to follow for the listener.
6. Buckle up with technology
I know we’ve only talked about the content by far, but of course, you should not forget about the technological aspects. You at least need a microphone (if not a studio) and a decent sound editing app to get a high-quality product.
7. Choose an outstanding cover
Finally, once your successful podcast is ready, you want to wrap it up nicely! No matter how much they say that you can’t judge a book with a book cover, from time to time, we might buy a book just because its mesmerizing cover enchanted us. The same goes for podcasts. Try to make the visuals of your cover eye-grabbing. You can easily hire a good graphic designer on freelance platforms and get the work done in no time.
With these seven simple steps, you’ll be all ready to make your first steps in the podcasting industry!
