How to Make a Podcast Intro & Outro?

Come in with a bang and leave with a boom. That’s the rule for any type of content— textual, visual and auditory. In case of podcasts, a good podcast intro and outro are a nice way to add spice and personality to your show. If you’re aiming for success it’s important to increase the production …

September 21, 2021

podcast intro & outro

Come in with a bang and leave with a boom. That’s the rule for any type of content— textual, visual and auditory. In case of podcasts, a good podcast intro and outro are a nice way to add spice and personality to your show. If you’re aiming for success it’s important to increase the production value of whatever you’re putting out there. A thoughtful, unique introduction and conclusion shows your listener that you put effort into your content and value their time. 

The secret ingredients are catchy music, concise speech and an engaging tone of voice. Don’t be overwhelmed, however. There’s a number of ways to go about the content and the music for podcast intros and outros. To do something well, first, we need to understand what we’re trying to achieve. So let’s jump into that.

First impressions count 

Your podcast intro plays an important role in showing that you’re professional and informative in all aspects of your podcast. Your introduction has four main objectives:  

grab your audience’s attention, introduce yourself and your podcast, set the mood for the rest of your show and tell them what’s to be gained by staying around.

When it comes to the duration of your intros and outros, anywhere between 30 seconds to two minutes is fine; however, the more concise and informative you can be, the better. Once you get a grasp on it, you can also record a unique intro for each episode. Keep in mind that you have very little time to hook a new listener, so make those seconds count. 

  • Introduce yourself 

This is the first step to creating a bond with your listener. Your audience should have a name associated with that wonderful voice of yours. It doesn’t have to be your full name. On your podcast you’re free to be whoever you want. However, make sure it goes in line with the overall theme of your podcast. 

  • Describe your podcast

Who is it for? How will it benefit your listeners? Don’t get into your episode out of the blue. There should be a reason to stay for those who have stumbled upon your podcast for the first time. Make sure to balance between sharing an accurate description of your podcast, but also not giving away too much.

  • Include a summary of the forthcoming episode

Both your loyal listeners and the newcomers will appreciate this one. Give a few highlights about what’s to go down. If you’re going to have a guest, let your audience know. Or keep it a surprise. It’s good to build up your audience’s anticipation, but don’t beat around the bush too much. Whatever you do, don’t let your intro overstay its welcome. 

  • Disclaimers, spoiler alerts, any contests are best to be addressed upfront

If you have exciting news to share, include them in your podcast intro to hype up your listeners. You should know yourself how easy it is to enrage someone with an unwelcome spoiler. Some people are extremely cautious when it comes to protecting themselves from unwanted information, so make sure that your podcast isn’t one of the places that they avoid. 

Finish on a high note

Once the show is over, most listeners won’t hang around for too long, so make sure to include only the most important.

  • Thank your audience for spending some of their precious time with you.
  • Credit your collaborators.
  • Ask them to rate, review and subscribe.
  • Seal the deal by linking the platform where you build your community 

A good podcast outro should convert your listeners into subscribers. However, try not to overwhelm your listeners with too many calls-to-action. Say your goodbyes and fade out the music with the help of your favorite podcast editing software.

Intro and outro voiceovers 

Once you decide what information to include in your intro and outro, your script is ready. After that, tweak it a little bit and record it! Podcastle, our audio content creation platform, is perfect for recording and editing intro and outro voiceovers. 

Time to get groovy

Now that we’ve figured how to do a podcast intro and outro; let’s get to the musical part. The background music for podcast intros and outros is very important when it comes to branding your show and setting the right mood for it. There’s a lot to consider when it comes to using music that you haven’t created yourself. 

  • Don’t use copyrighted music

Trust us, you want to stay away from copyright infringement trials. If you’ve stumbled upon a music track on the internet, it most likely belongs to someone. Unless you’re ready to pay for a licence, it’s best to consider royalty-free options. And if you don’t want to let your favorite tune go, there are right ways to use copyrighted music in your podcasts.

  • Don’t make the music too loud 

Everyone wants their music taste appreciated, yet your podcast intros and outros aren’t the best place to showcase it. Background music should stay in the background and not overshadow your voice and the information that you’re sharing.

  • Test your music in different environments

It’s best to test your recording in different environments on a variety of devices (car stereo, headphones). Now, you know how it will sound to your listeners and can tweak it to perfection.

So, free podcast intro and outro music are also an option. You might think that it’ll be hard to find a memorable non-generic tune from royalty-free archives, but we say it’s the opposite. Getting creative and coming up with your own music or having your favorite And we’ve got a few sources that are worth checking out.
The life-time goal is to get your listeners to hum along with your podcast intros and outros. Once your greeting becomes a catchphrase, you’ve made it. Until then, have fun experimenting with your audience’s podcast intro needs and developing your creative vision!

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