Best Practices: How to Start a Podcast on Spotify

Submitting a podcast to directories is vital to growing an audience base. That being the case, when choosing a directory, Spotify is the world’s most popular; the audio streaming services platform is an industry leader; a study by Edison Research showed that 43% of listeners use Spotify monthly.

In 2019 Spotify developers made some essential updates and launched Spotify For Podcasters which today has more than 389 million listeners in 187 markets globally.

As a podcaster looking for publicity, Spotify is the best choice to access a broader audience and increase subscribers. Start your podcast on Spotify by following the tips listed in this article.

What Is Spotify For Podcasters?

Spotify for Podcasters is a professional platform dedicated to podcasters; it offers a suite of tools allowing them to distribute audio content on Spotify. In addition, podcasters can access valuable statistics about the listeners, like average listening times, episode streams, etc.

Advantages of starting a podcast on Spotify

Starting a podcast on Spotify is an excellent choice due to its many advantages. Here are some of them:

Access to a massive audience

Submitting podcasts to Spotify grants access to an existing massive audience base with more than 300 million listeners. It will boost podcast discoverability and give a significant thrust, especially for new podcasters.

Reach anyone with an internet connection

Unlike podcast platforms such as Google Podcasts and Apple Podcasts, Spotify is accessible because users can reach the platform regardless of their device or system. Therefore, the podcast episodes will be available to listeners on computers, phones, tablets, or any smart device.

Deep audience analysis and insights

For every podcaster, reaching the targeted audience is necessary for podcast growth. Accurate and comprehensive data about the listeners in real-time helps optimize the podcast and boosts expansion. Spotify provides information such as:

Listeners’ Behavior

Spotify provides insights into how many listeners played the podcast for more than a minute and how many online visitors showed interest and clicked through. Such information helps estimate how engaging the titles are and how the audience reacts to the podcast on Spotify.

Daily analytics update

Spotify analytics data is updated daily, which helps podcasters act quickly to improve the upcoming episodes. Moreover, they can separate the popular and trending episodes from the ones people didn’t find interesting.

Demographic information

Accessing the audience’s demographic information like gender, name, habits, and age supports the podcaster’s efforts to provide better targeting content. Figuring out who is interested in the podcast is priceless to concentrate on discussing suitable topics.

Audience Growth Tools

Spotify offers excellent tools to grow the audience, such as daily playlists, new episode announcements, podcast directories, and other helpful referral tools. Spotify users can search by top podcasts and top episodes by country or category.

Helpful tips and recommendations

For new podcasters who may have problems editing, recording, or hosting a podcast, Spotify got your back. It provides helpful tips and recommendations in this regard. However, if you’re facing issues with producing a high-quality podcast, you can utilize an online podcast recording and editing tool.

How to submit a podcast to Spotify?

Before starting a Spotify podcast, you must keep some things in mind. For new podcasters, here is a quick checklist:

  • -- Select a topic
  • -- Prepare the scripts
  • -- Visuals and music
  • -- Select hosting software
  • -- Prepare the recording equipment
  • -- Record the episodes and edit them

For a more exhaustive guide, read about how to start a podcast in 2022. After getting the podcast ready with at least 2-3 episodes to upload, it’s time to publish them on Spotify.

Like any other podcast directory, submitting a podcast includes registering a new account with all the necessary information, adding an RSS feed, and uploading the podcast episodes. To simplify the steps, here is a detailed breakdown:

Make sure the podcast meets Spotify requirements

Before submitting the podcast, ensure it meets Spotify requirements such as:

  • -- High bitrate Mp3 format (96 and 320 kbps)
  • -- High–quality square cover art at a 1:1 aspect ratio in PNG, JPEG, or TIFF formats
  • -- Episode titles must not exceed 20 characters
  • -- Episode size must not exceed 200 MB

Register a new Spotify account

Open Spotify for Podcasters, click Get Started, and create your account. If you already have one, click Log In and access it.

Spotify doesn’t host podcasts, but it helps stream and distribute them. So, to submit a podcast, you need to add the RSS link you get from the podcast hosting provider.

RSS is a URL created by the hosting provider that allows the podcast directories to automatically upload and update the podcast and its information. RSS enables the directory to access the podcast description, title, cover art, etc.

Verify you own the podcast

To ensure that you are the podcast’s owner, Spotify will require a unique code sent to the RSS-associated email you used for the hosting account. The code will be valid for one hour. Otherwise, you must request another one.

Add podcast details

In this section, some details are required, such as:

  • -- Country of origin where the podcast is made
  • -- Primary languages
  • -- Podcast Category and sub-categories
  • -- Host provider’s name

Final step, review & submit

Review all the information you provided in the previous steps, and make sure they are correct, as you won’t be able to edit any of them after submission. If everything is good, it’s time to hit submit, and in just a few hours, the podcast will be on Spotify attracting listeners worldwide.

Pro tips to promote the podcast on Spotify

Now you know how to get your show on Spotify. Promoting it is the next stage to making the best of the platform, and here are some tips to boost the promotion process:

  • -- Choose podcast categories and sub-categories carefully because the Spotify algorithm uses them to identify the podcast and present it to potentially interested listeners
  • -- Spotify provides an outstanding feature: the ability to add different artwork to each episode. You should use it wisely and create eye-catching promotional artwork for each podcast episode
  • -- Podcast title and description are essential elements in getting listeners’ attention and can be used as a sales pitch
  • -- Use your Spotify podcast QR code and links and share them over your social media platforms
  • -- Spotify provides valuable data; utilize it while working on future podcast episodes
  • -- Continued monitoring and analyzing is a unique feature available on Spotify


Nowadays, podcasting is the new skyrocketing type of content creation, and the listeners’ base is growing rapidly worldwide. Spotify is the industry leader with a 200% growth within the last two years.

Following a strict plan while producing your own podcast might be challenging, especially if you’re doing this for the first time. However, it might pay off eventually if your show interests the audience and you introduced it correctly through a platform like Spotify.Besides the quality content, and the audience base, another critical factor for the podcast success is the recording and editing tools. Podcastle offers an online comprehensive set of affordable podcasting tools anyone can use easily and efficiently. The AI-driven platform has over a million subscribers and has been awarded internationally for the features it offers.

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